ABOUT US

Wenling Dayi Electronic: Illuminating Innovation Since 2014
Pioneering LED Solutions for Global MarketsFounded in 2014 in Taizhou, Zhejiang Province, Wenling Dayi Electronic has grown into a trusted innovator in the global LED industry. Under our flagship brand Shinelab, we transform visionary concepts into tangible light-based experiences, specializing in premium LED gifts and embedded modules that merge creativity with advanced engineering.Engineering Brilliance Across ApplicationsShinelab delivers a comprehensive ecosystem of LED solutions designed for versatility and impact:LED Gifts Party Accessories – Engaging, interactive products for events, promotions, and retail.Embedded LED Modules – Waterproof, durable, and performance-optimized for industrial, commercial, and decorative use.Customization Excellence – Flexible prototyping with low MOQ (from 100 units).Luminous Performance – Color-calibrated components ensuring brightness, longevity, and reliability.Global Reach, Strategic PartnershipsWe proudly serve clients across Europe, the United States, and Southeast Asia with efficient, reliable supply chains.Our key partners include:Retail chains boutique gift shopsPromotional merchandise distributorsProduct designers OEM manufacturersLogistics Advantage: Consolidation hubs in Rotterdam and Los Angeles enable faster, more efficient global delivery.The Shinelab Value Proposition graph LR A[Superior Quality] --B[IP68 Waterproof Certification] C[Supreme Service] --D[48-Hour Custom Design Turnaround] E[Reputation First] --F[ISO 9001-Compliant Production] Our philosophy is built on three pillars: “Quality is Superior, Service is Supreme, Reputation is First.”This commitment is reflected in:Reliable Supply: 98% on-time delivery rateWarranty Assurance: 18-month standard coverage on all modulesClient-Centric Approach: Dedicated project managers from design to deliveryCollaborative Innovation PathwayWe empower global brands through:Co-Development Labs: Joint engineering centers in TaizhouSustainability Focus: ROHS-compliant, with 30% recycled materialsLighting-as-a-Service: Long-term technical support for integrated applications

Our History

About the company's development history
The Beginning

The Beginning

Founded in Wenling, Zhejiang, as Wenling Dayi Electronic, our journey began with a small workshop dedicated to LED components and customized light modules for international clients. From day one, we focused on precision, creativity, and reliability.
Expanding Horizons

Expanding Horizons

As product quality and consistency improved, our LED solutions entered the global market, reaching Europe, North America, and Southeast Asia. The company established a solid reputation as a dependable OEM partner in the LED gift and decorative lighting field. we formed the team which include Sample group, documentary group, test documentary group, QC group.
Birth of the Brand: Shinelab

Birth of the Brand: Shinelab

To better serve global customers with original designs, we launched our own brand Shinelab — a creative LED brand committed to turning ideas into light. This marked our transformation from a manufacturing supplier to a solution-driven brand.
Upgrading for Scale

Upgrading for Scale

Automation and product diversification took center stage. Our product range grew to include LED coasters, display base lights, string lights, and embedded LED modules, combining innovative design with efficient mass production.
Brand Evolution & Digital Presence

Brand Evolution & Digital Presence

We completed a major brand upgrade. Alongside refreshed visual identity and refined product lines, we launched our B2B International flagship store and began building our independent website and social media ecosystem across Facebook, TikTok, and YouTube.
Lighting the Future

Lighting the Future

Today, we continues to illuminate ideas worldwide. Guided by the belief that “Every Light Tells a Story,” we blend technology, craftsmanship, and imagination to create luminous experiences for brands, designers, and creators around the world.
2014
2016
2018
2020
2023
2025

CEO

Eric Cheng

we believe that light is more than just illumination — it is creativity, connection, and inspiration. Our CEO brings over a decade of experience in the LED industry, leading our team with a vision to combine technology with art, and deliver high-quality, innovative lighting solutions to customers worldwide.Guided by the values of integrity, craftsmanship, and customer-first service, Shinelab continues to grow as a trusted partner in custom LED solutions, festive lighting, and smart design integration."We don’t just make lights — we create experiences that shine."

CMO

Rebecca Lin

As the Chief Marketing Officer of Shinelab, she leads the company’s international marketing and branding strategies. With years of hands-on experience in cross-border e-commerce, she specializes in building strong customer connections, digital marketing, and global promotion campaigns. Her vision is to ensure Shinelab products not only illuminate but also inspire—bringing creativity, joy, and emotional resonance to people worldwide.

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